So do you really think that having a facebook page and an Instagram profile will be enough for your small business? Think with me, nowadays social networks have become very convenient for consumers, and especially for the promotion of products and services.
However, I come to inform you that at least 30% of consumers will not consider a company that does not have a website, as approached by the Divera website.
Ok, but why a website? Here, we will address at least 6 reasons for the use of websites in small businesses, as well as the types of websites that can be developed by the right professionals.
If you allow me to start, I can give you some good examples: Where do your customers look for an appointment at the beauty salon? Or where does your customer look for information on how to get to your establishment? Anyway, the examples are endless of how a website can highlight and engage your company.
1. Relating to your target audience
Although the use of social networks is currently the main company-consumer relationship. Often, they do not contain all the information that the consumer is looking for, or it is even difficult to find what the consumer is looking for.
A website will make it easier for consumers to find information such as restaurant menus with additional information, allergies and restrictions, make reservations, find tips on how to locate the establishment, inform about promotions, as well as the use of quick forms for subscription registration, in addition to feedback and frequently asked questions.
2. Winning new consumers
Small businesses usually count on their loyal consumers, they will be eternally grateful for the choice of their products or services, in addition they are the ones who make the company’s financial wheel turn. But have you ever thought about expanding your horizons? In this new year, as a goal would you consider winning new customers?
That’s where the development of a website to promote your services and products comes in, as well as improving your customer service.
3. Gain authority in the market
There is no question as to a company’s authority in the market when it gets a website to call its own. If we are still in doubt about how fundamental a website can be in the consumer’s choice, think with me, when we need to hire a company to solve a problem, we will get it from the one that has a Facebook page or a company that in addition to the page, presents a dynamic website aimed at solving your problem.
We often say that those who are not seen are not remembered and in the digital world it is not much different, those who do not have a website are not found.
4. Answer basic questions quickly
As mentioned above, small companies with websites can become leaders in the market just by quickly addressing and solving solutions for their consumers.
Consumers expect immediate gratifications, such as capturing 3 fundamental pieces of information in just 3 seconds, which are:
- About the company.
- What does it do/offer?
- How to get in touch?
This is due to the fact that consumer behavior has become increasingly dynamic over the years and the better development of technologies, so even small companies are also called to the digital world.
5. Quality of service to the public
We talk a lot about quality in the service we are looking for and developing, as well as in the way the company receives and relates to its consumers. Much of what we call quality is due to the way the company conveys credibility.
As a good example of this are the inclusion of frequently asked question pages, the famous FAQs, as well as the quick chatbots, which are those icons, usually in the lower corners of websites for direct communication with an attendant. And, the contact form that will sometimes be located under each website.
Some examples of quick responses and efficient customer support. Which definitely improves the quality of your service.
6. Gathers information for easy access
A website, in addition to presenting your company to the consumer, will also gather various personalized information that the company would like its consumer to know, such as information about the services or products, such as origin and how it developed. founders’ knowledge and why the company was created.
It may also contain related companies, which can be your partners for better service to your consumers. And, still have all the aspects listed above in a harmonious and agile way on your website.
What are the main types of websites that I can develop in my company?
There are several models of different websites on the market that can be developed and customized for your company according to what it offers to its consumers.
-
Institutional website
Institutional websites are like your company’s online business card. These sites are ideal for disseminating company information, such as information about the company’s location, as well as the contacts made available to customers, the company’s mission and principles, among other pertinent information to its audience.
In addition, institutional websites can work with the capture of leads, better explained, with the capture of the email of a future client. They are also characterized by having only a single page.
Who are they for? These sites are suitable for small businesses that have just started and do not yet have several publications to be included in their posts.
-
Dynamic Website
As the name implies, dynamic websites are those sites where your information is updated more frequently, such as media posts, blogs, among other relevant elements for the integration of the customer and the consumer.
These sites are for slightly more robust companies looking for a total focus on integrating with their consumers through a dynamic site that can also count on the integration of the company’s social networks.
-
One-page website
Just like institutional websites, one-page websites are simple websites with the necessary and directinformation for the consumer. They are easy to access and download, as it is only one page.
A cool example is the websites of entrance exam courses, those in which candidates enter to enroll and soon after wait by email with confirmation. In addition to being ideal for companies looking to reach a younger and more connected audience.
-
Blog
Blogs are like conversations between companies and their customers, as well as explanations and updates of their products or services.
They can be included in the dynamic sites. Thus, making the company’s contact with its audience something closer and more informal. They are ideal for selling products or services in a subtle and less invasive way, through the famous tips containing calls to action for your consumer.
-
Portals
And, last but not least, websites in portal format are those that generate relevance to your audience. They disseminate any and all information, such as sports, news, horoscopes, weather forecasts, among others.
Can you imagine any? Those same ones! Sites like Terra, G1, are sites that are frequently fed, daily by several professionals, each in their area of expertise.
Now that I have managed to convince you of why small businesses need websites and have shown you some of the most common websites present in the digital world, I invite you to have a creative experience with me, come be part of this innovation that does not stop growing.
As the great entrepreneur Bill Gates once said: “If your business is not on the internet, your business will be without business”, your small business will need to be seen and there is no better showcase than the internet, as it is where people visit the most.