Have you ever stopped to think why, currently, we don’t go a single day without hearing about Artificial Intelligence? Well, this technology has arrived to bring a lot of innovation to companies, as well as differentiated systems in people management.
Artificial Intelligence consists of a set of digital tools, such as algorithms capable of generating solutions and answers autonomously.
This gigantic impact on the corporate world is not only due to the novelty of AI, but also to all the benefits in which it can be applied. And, here, we are going to mention some of them for the growth of your company.
First, what is artificial intelligence?
Artificial Intelligence, usually simplified as AI, is the ability of certain digital systems to simulate, to act in a similar way to humans. With this, they are able to learn and perform tasks independently, that is, without external interventions.
For example, Apple, which developed the Siri system, or Google, which also performs automated activities, as well as Amazon, with Alexa, among many others that will be covered in this article.
What are the types of artificial intelligence?
A brief presentation of 3 different types of Artificial Intelligence to increase knowledge on the subject:
1. Artificial Intelligence Limits (ANI): These are used for large data storage, in addition to performing complex tasks for which they were programmed, such as performing complex calculations very quickly. For example, Netflix, which in an account can have more than one profile, and these profiles can include a variation of different recommendations for each user.
2. Artificial General Intelligence (AGI): At a more advanced level, this resource is able to learn, understand, and react to specific stimuli. And, to exemplify this system, it will be possible to think that when we find something funny we laugh, so when we see someone laughing, let’s suppose that something funny happened, basically that’s how AGI works, very similar to humans.
Scary, isn’t it? Wait until you get to know the next tool, which is not for nothing called:
3. Superintelligence (ASI): However, lucky or not, this system is still in the process of being studied. Because it is believed that it will be able to make decisions and also store data, so much has been debated about it, as it could revolutionise the way we see and understand the world.
What benefits can artificial intelligence offer:
After this quick outline of what Artificial Intelligence is and what it could become, let’s move on to understand a little better how companies have been benefiting from using this system.
1. More efficiency in self-service
Companies can filter out some questions or problems that their customers may be facing, thus suggesting specific personalized subjects with solutions.
What happens when we enter a chatbot, I’ll explain it to you better later, if there are still any doubts, they narrow the conversation so that they result in posts, usually FAQs (frequently asked questions).
2. Lead qualification
This is very interesting, lead capture, already explained in our previous post (What is Digital Marketing: Know the main types and examples), is the capture of the email of a future customer.
In lead qualification, Artificial Intelligence selects consumers with the greatest potential for the company to send offer emails, for example.
3. Reduction of average handle time
It happens in two ways, either by the chatbot that provides quick answers to customers, or by human service that already has the knowledge of how to help solve the question presented by the consumer.
4. Personalisation in interactions
Artificial Intelligence tools can map the characteristics of your customers so that the company-consumer interaction is better built and favors conversions.
5. Improved customer experience
There are those who talk a lot about customer experience, which is certainly a relevant factor in the sales and service sector. With the great potential to store customer data, AI can identify shopping patterns and preferences among its customers.
6. Data security
Following this line, equipped systems can detect vulnerabilities, such as suspicious behaviour, thus effectively preventing major attacks and information leakage.
7. Monitoring results
Thus, it will also be possible to feed the system with various data on the company’s performance so that it can automatically generate complete and detailed reports on the results obtained. Individual or collective, the reports helped the company to make more assertive decisions.
8. Team training
In the same way, AI makes it possible to point out the need for team training by identifying strengths and weaknesses in the performance of its employees.
9. Interactions in the best service channels
Among all these benefits, it is clear that our system can identify the best communication channel with your consumers. Thus improving your sales, as well as attracting new customers by understanding which channel the company will be most sought after.
10. Recommendation system
And finally, but not missing, is the recommendation system, basically, the system evaluates data on preferences and history of interactions and consumption of each customer and offers them products and services in a personalized way.
How to use automation features?
Now let’s move on to the most practical part of our content, the tools that Artificial Intelligence systems contain.
1. Chatbots
Now, I explain better what it is and how it will work within a company. They are virtual robots that simulate human language in the form of chat, and that can solve low and medium complexity demands, such as access to online delivery tracking links.
2. Performance management
There is also the possibility of automating the company’s performance management. Again, individual or collective, it will allow managers to have a clearer and more regular view of the results.
3. Information security
This feature is undoubtedly very important for the protection of the company’s and its consumers’ data. Through encrypted systems, or authentication in different steps, as well as several other resources, they protect and issue alerts if any suspicious attitude is detected.
4. Sales pipeline monitoring
Automation in controlling the evolution of future customers identifies each stage they have been, which products or services they have viewed, which ones have put them in their cart. The company then sends them emails about offers for these products, as well as reminders that that product is still in the cart, or that it is about to sell out.
Now, a little more familiar with Artificial Intelligence, as well as aware of all its benefits, we will be able to make assertive decisions within our company. With personalized professionals who are suitable for each type of business, there will always be good choices and profitable returns in the future of your company.