Digital Marketing is the use of websites, applications, social media, search engines, among other digital components that promote and sell products or services.
Digital Marketing involves many of the main traditional marketing resources, but it has been increasingly used by today’s companies as an additional contact with their customers.
Currently, companies have been combining traditional marketing with the various means of Digital Marketing to improve sales and knowledge of their products. In addition, it is often easier to get to know and relate to the customer through the internet.
With the exacerbated growth of the Internet, many companies are taking into account contact with their customers in an organic way, considering that most people take a good part of their time to check their social networks. Companies have applied ads on these sites, this being one of the various types of Digital Marketing that we know today.
How Digital Marketing Works
Above all, marketing encompasses many techniques and means that companies can use to promote their products and services to potential consumers and their market share.
To attract the attention of consumers today, a combination of knowledge and advertising is required, as well as in the various means of sales.
Digital marketers take on the tasks internally in individual companies or externally in marketing firms that can serve many different customers. According to the Investopedia website, which covers the subject, among others, of how to invest in your business.
On the other hand, years ago companies focused on media such as television ads, radio ads, and even print media, such as newspapers, magazines, and pamphlets. Who doesn’t remember the old pamphlets handed out at each traffic light?
Although these strategies still exist quite efficiently, with the arrival of the internet in recent years, it has given companies the opportunity to reach their customers in another way, giving rise to what we know today as Digital Marketing.
New technologies and consumer behavior have forced companies to extend their knowledge and, especially, their budgets to the digital world. Which means that emails have become a popular marketing tool, much like Facebook that makes it possible for companies to track user data to deliver personalized products or services to those users.
Types of Digital Marketing
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Email Marketing
Despite the great development that the internet is currently undergoing, email marketing is still one of the most effective means of digital marketing.
The email is considered your virtual address and companies look for this strategy day by day, such as when we enter a sales site and the company provides a percentage discount if you become a member in exchange for your email.
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Websites
Nowadays, it is super common for a company to have its website, because it is where the company will present itself to its audience, we can say that it will be the first contact.
Usually, the website of each company presents its identity, its logo, its characteristics, its values and principles, it is in it that companies have addressed who they are and what they want, being a very particular medium, but indispensable today.
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Social Media Marketing
Although many companies spend a large part of their budgets on television ads or other internal marketing, having a social network that introduces the company and establishes the public’s trust has become fundamental to the company’s communication.
Because it has easy access and several means of search, social networks have become the “darlings” of the moment, in it we find examples of products or services, as well as testimonials from customers and those who follow them, thus making it easy for the consumer to understand how influential it is and where this company influences its consumers.
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Affiliate Marketing
Unlike the others, affiliate marketing is one of the oldest forms of marketing, but the digital world has given it a makeover. How so? Companies and individual influencers promote other companies’ products and receive a commission whenever the sale is made or, basically, when someone gives them their email, thus adding to the company’s list.
A good example of this is Amazon, which has an affiliate program that helps sell its products.
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Video Marketing
Youtube, TikTok, Reels on Instagram or Facebook videos can promote the consumer’s first contact with the salesperson.
We often use Youtube to watch how to make, clean, develop, create or even to relax and we always come across ads promoted by companies, not always convenient, but, I dare say, very efficient.
So it happens with the others, often scrolling the videos with pertinent information, sometimes not so :D, we end up being surprised by ads from companies related to what we were looking for previously or that are at least related.
What is Digital Marketing Agency?
A digital marketing agency is a company that operates exclusively through digital channels. It can include in its services the launch of social media campaigns, pay-per-click advertising, personalized videos and websites, optimization of ready-made websites and social networks, among other services.
SEO is Search Engine Optimization. Basically, it boils down to a widevariety of techniques that specialized companies use to increase traffic to their websites and increase their position in search results, such as Google. This means that the better placed a website is on Google, the greater the chance that consumers will be interested and visit it for knowledge, which can be transformed into a future purchase of a product or service.
Therefore, the strong research in Digital Marketing and how to develop it in companies has been taking gigantic percentages these days. Offering online resources to your customers is innovative and fundamental for consumer decision-making, just like the types of digital marketing discussed above, there will always be new tools for the promotion of a specific product or service. Because of this, hiring trusted professionals who can guide you and work with new tools will always be a good idea in the company’s investment.